21 July 2007

Atlanta

westin up

Good old Atlanta, GA.
I traveled there this week with one of my work colleagues and hoped to get some cool shots.
We were there for the Alliance for Nonprofit Management conference.
The venue was awesome and we both took the majority of our photos within the walls of our hotel, the Westin Peachtree Plaza.

I presented in a workshop during the conference and realized some pretty cool connections between the fundamentals of fundraising and the web-two-oh interestingness of Flickr.
My angle in speaking to non-profit people is to make and/or keep them aware of two things:

1. Utilize technology to further your mission.

2. Technology is not a cure. It's a tool.

On the first point, most everyone agrees it makes sense for virtually any organization to have a website. Of course, it goes beyond the "having" part...you have to build and maintain your website with content that ignites a viewer's passion for your mission.
Problem is, many websites, in both the for-profit and non-profit arenas are created with a Field of Dreams mentality...Shoeless Joe may show up in a raized Iowa cornfield in the movies, but simply building a website doesn't guarantee customers or major donors.
Organizations still need to market themselves to drive traffic to their websites and e-commerce pages.
Technology's only as good as the people behind it, whether you're writing code, blogging about your latest fundraiser, or updating your website.

The kicker of all this? No need for boat-loads of cash to make it happen.
I point many of them to examples from Seth Godin. Here's a guy that's ultra-popular in my world, but is an unknown to most of the people I'm trying to help. Seth's awesome for ideas and suggestions for every type of organization. And all they cost you is your time and a passion to implement them.
For example, Seth often offers some of his books, which sell in every major bookstore, for free. You download them as e-books. His Flipping the Funnel e-book even has versions for both non-profits and for-profits. Outstanding.

Oh, and I got to show off my photostream once during the conference as well. Just goes to show you an amateur photographer/blogger/advocate-for-helping-non-profits can utilize web-two-oh and help make a difference. And connect.

Life's cool.

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3 comments:

Steven said...

Hi there loved the photography great site,will be coming back!! I have a web blog on movie production and cinematography, hope you enjoy the images.Make sure you check out the "painters of light" videos

steven-movieworld.blogspot.com

I will add you as a link!!

sonicham said...

Thanks Steven-
glad to hear you enjoyed my blog...i'm enjoying the experience with it.
Your blog is great; I've only seen the English Patient once and I need to see it again...
And I'm jazzed to see the Bourne.

cheers

Anonymous said...

Thanks for writing this.

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Zionsville, Indiana, United States
it's all about the light